Whenever there is a demand, the market sees to it that it performs the demand analysis and then take a decision on how it should cope up with the situations as such. There are two things to approach an kind of problem

To concentrate on the mass and the bulk production and forget about the quality of the product.

To concentrate on the quality of the product and compromise on the mass production of the product.

While there are few firms which see that the concentrate on the bulk production while there are few which compromise on the same factor as such.

This happens in the case of beer production also. There is handcrafted beer for this very reason. The firm which takes up producing the beer in bulk exists while there is beer which is produced in small quantities but then the taste of the beer is pretty amazing. The beer which is produced in small quantities and is made tasty as a result of this is called as the handcrafted beer.

Quality is more important than the quantity

There are many people who are going to see that they are preferring the craft beer. They are of the feeling that they will be taking something good in small quantities rather than taking something bad in large quantities. They feet that a drop of Elixir is better than a bucket full of poison. Owing to this particular theory, the people have been seeing to it that they are going to prefer the craft beer rather than the one which is being produced in the large quantities.

The people have really been having the craving for a beer which tastes good. When they were looking for something which can cure their cravings, they saw that they have an option and that is handcrafted beer.

The taste of the crafted beer is so good that they are going to have the hearts of many as such. There are many people who are shifting their focus from the beer that is being produced in bulk quantities to the ones which is produced in small quantities. They have been realizing that the quality is more important that the quantity. There are quite a few people who have opposed this thing and they will have to realize that this is one of the business tactics that the people have been following.